Sunday, 30 October 2011

Process Model Of Communication

Shannon And Weaver's MODEL..


Noise is defined as anything added to a signal between the transmission and reception, so any thing that disrupts the signal..

Redundancy which is predictable or conventional information which is usefull in creating a common ground for communication. This means that things such as 'hello' or a wave is totally predictable but opens up a way of conversating

Entropy (entropic information) is the opposite, therefore its unpredictable information and useful because it shows new information also useful because it gives new information, e.g: 'i broke your lamp', NOT predictable but usefull


According to Shannon and Weaver- communication cant take place without some level of both redundant and entropic information, therefore one extreme or the other would not work.

HOWEVER, there are 2 flaws with this model..

•it focuses on the process rather than the actual information/meaning

•it doesnt account for feedback processes

The whole idea of a feedback loop is... 'Something happens, something happens as a result of that thing happening, the new happening modifies the original happening, the something happens again'

Intro..

This is my blog for Media Histories and Culture module where i will be regularly posting and uploading comments and reflections to the subjects and ideas covered in my lectures and seminars. I will be portraying my creativity and how it relates to the topics i will be learning, as well as showing relevant material i come across during my independant study

I will be illustrating this information through images as well as text and videos.

Enjoy!